J-Lo to Open Chain of Cellphone Stores

Singer and actress Jennifer Lopez announced today that she’s opening a chain of 15 cellphone stores targeting Latinos under the brand Viva Movil, an authorized Verizon reseller

The first store, which will sell the same phones and plans as Verizon, will open in New York on June 15, with others soon to follow in Los Angeles and Miami.

The stores will have bilingual staff and provide a “culturally relevant shopping experience,” Viva Movil said.

“Latinos need a place to go and they need to be catered to because it is such a growing, growing demographic and market and people want to capture that, and they deserve to be catered to,” Lopez said in an interview with the Associated Press.