September 19, 2025
Christian Louboutin Names Jaden Smith First Men’s Creative Director
'I want to continue the story, honoring the past while shaping the future through my own perspective.'
Jaden Smith will move to Paris to become the first-ever men’s creative director for Christian Louboutin.
Maison Christian Louboutin made the announcement in a social media post. The son of rapper/actor Will and actress Jada Pinkett-Smith will oversee the creation of four collections annually.
“Merging my vision with Christian’s comes quite naturally because we see the world in a very similar way. There’s a shared respect for creative freedom, and I think that’s why it works,” said Smith in a written statement. “I want to continue the story, honoring the past while shaping the future through my own perspective. It isn’t just a title—it’s a creative home. Christian has given me a place to explore, to learn, and to create freely. His legacy is built on hard work and joy, and I want to carry that forward.”
The two men met in 2019 and formed a relationship. The conversations between the two led to admiration of each other’s visions, and now, as the creative director, Smith will flex his creative muscle for the popular fashion brand.
“When I first met Jaden, I saw in him a natural fit for the Maison. His world is rich and multidimensional, his style and cultural sensibility are inspiring, and his curiosity and openness are remarkable. I felt that with his creative direction, our men’s collection would evolve in an exciting and dynamic way. He feels like the perfect addition to our creative team, and I am truly looking forward to having fun working with him on our men’s collections,” Louboutin said.
Jaden’s first collection with the company will take place during Men’s Fall/Winter 2026 Paris Fashion Week in January 2026.
RELATED CONTENT: Cardi B Creates $4.5 Million in Media Value for Christian Louboutin