Jasmine Crowe-Houston Puts Her Startup Goodr on the Road to Help Families in Need of Food

Jasmine Crowe-Houston’s startup is officially on the move.

After three years, the CEO finally cut the ribbon, opening Goodr, a new mobile truck with the mission to combat food insecurity in Georgia and elsewhere. Houston posted the touching ceremony on Twitter, rocking a vibrant green power suit to match her company’s logo.

Particularly rural ones, across the state of Georgia. Fully kitted with refrigerators, freezers, and shelving, families will enjoy an experience much like shopping for goods at a local grocery store. pic.twitter.com/pxHIeTgPHN

— Jasmine Crowe-Houston (@jasminecrowe) March 9, 2023

The 26-foot- long truck is fully equipped with refrigerators, freezers, and shelving. Houston tweeted that families will “enjoy an experience much like shopping for goods at a local grocery store” – all for free. Startups are nothing without support and the business owner isn’t afraid of the big name corporates who have her back and believe in the mission. “Thanks to the generous sponsorship of Amazon, Mailchimp, MARTA, Verizon, and Wellstar, Goodr will be able to target areas of Georgia where the need is greatest, from large metropolitan areas to smaller rural communities!,” Houston tweeted. “May we soon have a mobile unit in every state!”

I’m so excited to share that today we officially launched the @TheGoodrCo Mobile Grocery Store! This vision started in 2020 and took two years to get all the funding and see it officially come to life. Thank you so much @amazon @Verizon @MARTAservice @WellstarHealth @Mailchimp! pic.twitter.com/13laua7rs7

— Jasmine Crowe-Houston (@jasminecrowe) March 8, 2023

Outside of partnership, Houston raised some serious capital to make her dream a reality. Atlanta Business Chronicle reported Goodr raised $8 million, possibly the largest investment for the company. They also received debt financing from Atlanta Emerging Markets, Inc., a community development entity, for $300,000.

Her initiatives have caught the eyes of Atlanta’s biggest and brightest stars. Rappers Lil’Baby and Gunna have partnered with Goodr for community events to show support.