Jay-Z's Samsung Deal Proves He is a "Business, Man"
Black Enterprise Magazine July/August 2018 Issue

jay-z in grey suitHip hop business titan Jay-Z is poised to pull off an unusual stunt for the release of his new album, “Magna Carta Holy Grail.”

Jay’s partnership with Samsung, which will make his new album free to 1 million users of Galaxy mobile phones on July 4, three days before everybody else gets it, is a sign of how the 43-year-old continues to capitalize off his enduring popularity and find new ways to push, sell and promote his brand.

The Associated Press reports the details about the Samsung-Jay-Z deal haven’t been disclosed. In other words, it’s not clear how much Jay-Z stands to make from it. But Jay-Z’s new venture with Samsung is a nod to how digital marketing has taken the lead in the music industry, at a time when album sales are generally low.

Join the Conversation

Aaron Morrison

Aaron Morrison is an award-winning New York area-based multimedia journalist with a B.A. in Journalism from San Francisco State University. Aaron uses video, audio, photography, the web and social networks to tell captivating stories across all media platforms. Over the last year, Aaron has worked as a general assignment reporter for the Daily Record (Gannett) in northern New Jersey. Before that, he spent the spring of 2010 as the temporary legislative relief reporter for The Associated Press' statehouse bureau in Trenton, N.J. In his down time, Aaron enjoys the company of his friends and extended family. He is a fan of culinary arts and dreams of having a home kitchen so tricked out that Julia Child turns over in her grave.


MORE ON BlackEnterprise.com