While celebrating his recent birthday on Tuesday, Grammy-nominated artist, entrepreneur, philanthropist, and media multihyphenate Jay “Jeezy” Jenkins officially announced that he has a new business partnership with French liquor brand, Naud Spirits.
The brand Naud Spirits is best known for its award-winning cognacs as well as its growing line of premium spirits. Jeezy’s involvement will include building upon the success of the third best-selling tequila in the United States, Tequila Avion.
“Naud’s rich history as one of the most forward-thinking distilleries in France, combined with my knowledge and experience in growing brands, particularly in the hospitality and spirits industry, has tremendous potential to see explosive growth here in the U.S.” Jeezy said in a written statement.
“As I continue to grow my business portfolio, I look to brands, like Naud, that possess legacy experience but with a desire to push beyond conventionality for a better business.”
Jeezy is continuing to build his burgeoning business portfolio as he has important ongoing roles working with brands and businesses. These include companies such as Defiance Fuel and American Cut, performing in his role as senior advisor to Def Jam’s chairman as well as founding his own non-profit organization and full-service sports agency. The Atlanta-bred rapper is also the host of Worth a Conversation on Fox Soul and The (Re)Session Podcast.
On the alcoholic beverage front, Jeezy served as multicultural advisor to Tequila Avion, where he led the liquor’s rebrand. His partnership with Naud could be Jeezy’s biggest brand deal to date.
“We are so excited to be working hand-in-hand with an accomplished artist and businessman of Jeezy’s caliber who can add the exact kind of innovative thinking and strategy we believe will help take our brand to the next level in the U.S. market,” said Pierre Naud, sales manager for Naud Spirits.
Naud Spirits recently expanded its offerings in the U.S. to include gin and vodka. The brand won the 2020 Bartenders Brand Awards for design, taste, and value.
More information can be found on the Naud Spirits website, www.naudspirits.com.