Jermaine Dupri Kicks Off Social Media Week 2012, Talks Global 14 - Black Enterprise
Black Enterprise Magazine January-March 2019 Issue

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Music mogul Jermaine Dupri (center) talks about the power of social media at his keynote address during Social Media Week 2012 (Image: Marcia Wade Talbert)

Most people don’t know the CEO of McDonald’s, but they do know Steve Jobs, said Jermaine Dupri, the Social Media Week 2012 keynote speaker, on Monday.

He believes that Jobs’ prominent role in Apple had a lot to do with the company’s meteoric rise to success. Similarly, Dupri, a Grammy Award-winning songwriter, rapper, and producer, believes that his high profile and hands on success in music will make him a social media superstar.

“We live in a world where you have to talk to the people buying the Filet-O-Fish.”People want to see…those guys who sit behind the desk.”

Taking that into account, Dupri was inspired last year to start the social network Global 14, where his input takes center stage.

“Global 14 is a place and a home for people who have the same likes. It’s a little tunnel of people who are all marching in the same direction and I created a home for those people,” says Dupri. “It’s a place that is burning with activity.”

What would a music heavyweight know about social media? Plenty.  Since it began in November 2011, Global 14 has generated some 33,000 subscribers and is built upon specialty communities. Using this hands-on approach, he posts photos, videos, and commentary daily surrounding trends he believes currently or will soon have a “cool factor.”  Like Tom on MySpace, he follows everyone on the site.  The only difference is that the music mogul talks back– giving members feedback on their music, videos, and other posts.

Dupri wanted to create a site where it was easier for people to hold and continue a conversation over a length of time. He took issue with how a person’s stream of consciousness on Twitter could be broken up due in part to followers taking tweets out of context. He describes Facebook as a reunion place for friends and family; on the contrary, envisioned building a site where like-minded strangers could interact.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.