'Joe' Drains the Real Issues Affecting Small Businesses - Black Enterprise

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Black Enterprise Magazine July/August 2018 Issue

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Sen. John McCain is planning to ride the “Joe the Plumber” wave all the way until Election Day. McCain’s campaign manager, Rick Davis, announced this week in an e-mail that the campaign would be launching an “I’m Joe the Plumber” video contest.  So far there are 46 videos made by average Americans on McCain’s Website. Davis says that the contest will help people all across America recognize that they too are Joe the Plumber.



References to Joe were sparked when Sen. Barack Obama visited the neighborhood of Samuel “Joseph” Wurzelbacher two weeks ago while door-to-door campaigning in Toledo, Ohio.



Joe, who is not a licensed plumber, asked Obama a hypothetical question about how he would be taxed if he owned a plumbing company. Obama explained that his tax plan, which would increase taxes for individuals and working families who make more than $250,000, would “spread the wealth around.” Obama might want to use these taxes to fund government programs like, for example, the Small Business Administration, an agency where President Bush has cut staff and budget more than any other federal agency.



According to Boston.com while 68% of Ohio respondents said they recognized Joe the Plumber, only 6% said that Joe’s story will make them more likely to vote for McCain.



Former Arkansas governor and GOP presidential candidate Mike Huckabee, disagrees. He suggests that if McCain wins, he’ll have Wurzelbacher to thank for it, according to a Rasmussen report October 19, that found a plurality of voters (48%) believes that McCain or Joe the Plumber better understand their situation better than Obama does.



The McCain contest reads “Don’t tax me for working hard.” Taxation was the issue that vexed Joe enough to question Obama, but Obama says he wants to reduce taxes for working people including 95% of small businesses. McCain and his running mate Gov. Sarah Palin says that Obama wants to tax working people and give money to those who haven’t worked for it and they believe that this amounts to socialism. Today he called Obama’s plan “welfare.” Obama responded that McCain is fighting for “Joe the Hedge Fund Manager.” “John McCain likes to talk about Joe the Plumber, but he’s in cahoots with Joe the CEO,” said Obama at a rally in Richmond, Virginia.


Chris Gunn, a spokesperson for the American Small Business League says that given the nature of the turbulent economy today, either candidate will have to raise taxes if elected, but there are far more important issues that concern small businesses. The ASBL says that McCain has never objected to any of the Bush Administration’s anti-small business policies and although Obama has objected he hasn’t made the issue prominent during the general election. All

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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