Jordan Brand will Award a $25,000 Grant to a Philadelphia High School
Black Enterprise Magazine September/October 2018 Issue

AsforJs pilot program, Nike Brand JordanThe Jordan Brand and Villa Retailers will announce the recipient of a $25,000 grant to a high school this Friday, June 13 in Philadelphia.

The announcement will be made as part of their groundbreaking A’s for J’s program. The participating schools are: West Philadelphia High School; Imhotep Institute Charter High School; and Kensington High School for Creative and Performing Arts. The pilot program which kicked off in January, will reward high achievers in Math, Science, and English. Students received $25 VILLA credits toward Jordan Brand products for each “A’ they received this past school year.

In a climate where cuts to school funding are on the rise and grades are on the decline – A’s for J’s is a practical, solution-oriented response to a growing epidemic. Accompanying the announcement are plans to expand A’s for J’s into cities around the country with the next scheduled city to be Chicago.

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