La La Anthony teamed up Motives Cosmetics at the top of 2012 to release her own make-up line called Motives for La La. The green-eyed beauty made announced the line via Twitter, "Guess whatâ€™s coming in 2012? â€”â€“>*sneak peakâ€¦giggles*," which included an image of a few products. In a Glamour feature on the cosmetics brand, La La said, â€œEvery girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably.â€
The brand officially launched February 2 of last year at the Market World Conference in Miami. The make-up line contains products ranging between $10 and $30, and uses the motto, find your perfect blend with Motives for La La.