LeBron James Gives 800 Students From His I Promise School New Nikes - Black Enterprise
Black Enterprise magazine Fall 2019 issue

The benefits of attending the I Promise school in Akron, OH, go beyond education. NBA star LeBron James has donated his signature Nike LeBron 16s sneakers to over 800 students at the school he opened in his home state.

The LeBron James Family Foundation made the announcement on its Twitter account.

King James tweeted about the donation as well.

According to the LeBron James Family Foundation’s website, its “mission is to positively affect the lives of children and young adults through education and co-curricular educational initiatives. We believe that an education and living an active, healthy lifestyle [are] pivotal to the development of children and young adults.” 

In more serious news, James has been embroiled in an international controversy this week involving the conflict between China and Hong Kong. He said Houston Rockets general manager Daryl Morey “was either misinformed or not really educated on the situation” when he tweeted a photo on October 4 with “Fight For Freedom. Stand With Hong Kong.” Morey later deleted the tweet. James was heavily criticized to the point that he released another response via Twitter: “Let me clear up the confusion. I do not believe there was any consideration for the consequences and ramifications of the tweet. I’m not discussing the substance. Others can talk About that.”

James, for better or for worse, kept tweeting through it“My team and this league just went through a difficult week. I think people need to understand what a tweet or statement can do to others. And I believe nobody stopped and considered what would happen. Could have waited a week to send it.”

Mercifully for James, his NBA season starts on Tuesday, October 22, when his Los Angeles Lakers take on their stadium rivals, the Los Angeles Clippers.