Lebron X 'Souped Up' Nike Shoes To Hit Retail At $270
Black Enterprise Magazine September/October 2018 Issue

From ESPN.

After being a topic of much debate, Nike confirmed that Lebron James‘ latest version of the signature shoe, Lebron X, will retail at $270.

A previous report from the Wall Street Journal said that the ‘Soup-Up’ version of the Lebron X would cost $315, however, Nike spokesperson Brian Strong confirmed to ESPN.com that it would actually cost less.

Other insiders claim the shoes will be released for two different prices. A majority of the shoes will hit the retail market on Sept. 29 at $180. The Nike+ version, which will include technology embedded in the sole of the shoes, will retail at $270. The Nike+ version allows the athlete to measure various metrics, including vertical leap, and sync it with the Nike+ basketball app. The Nike+ shoe will be sold with sensors, an adapter and charger.

Read more at ESPN.

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Gerren Keith Gaynor (@MrGerrenalist) is a freelance journalist based in New York City. He has been published in the New York Times, ESSENCE magazine, EBONY.com, New York Amsterdam News, Loop21.com and Newsone.com. Gaynor received his master degree in Journalism from Columbia University and his bachelor's in English from Morehouse College.


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