LeBron James Speaks About the ‘I Promise’ Documentary Released on Quibi


Quibi, a newly launched streaming service, is showing the new documentary series I Promise, which features LeBron James‘ school of the same name. The NBA player opened I Promise School two years ago to serve at-risk students in his hometown of Akron, Ohio.

“At the I PROMISE School, our goal is to let every single kid know they are special,” James told People. “That they can be whatever they want to be. And that starts with addressing everything they’re going through before they even step foot in a classroom.”

In the first five episodes of I PROMISE, the documentary focuses on the trauma and misfortunes that at-risk students in his hometown of Akron faced before having the chance to attend this groundbreaking educational institution. From having parents in prison to losing siblings and friends to gun violence, many of the students at I Promise School didn’t have a stable environment of support before the NBA player and businessman’s institution opened its doors.

“Hope is a very powerful thing. No matter the situation, if a kid knows someone truly believes in them, that changes their outlook on everything,” James explains to People about giving these kids another chance to succeed. “With our school, everything is built on giving kids the confidence that they can do anything.”

He continues, “They know I believe in them, they know their teachers, the whole staff, and everyone we’ve put around them believes in them. It’s incredible what they can do when they feel that support.”

The Quibi series briefly features executive producer James, but mostly focuses on the students and the dedicated teachers and school staff. “I think it’s important for us all to see and hear stories that can make each other better,” James says of the documentary. “That’s why I’m thankful that my SpringHill Entertainment was able to shine a light on these kids and these families, as well as so many other important things they’re doing.”

You can stream I PROMISE on the Quibi app, which is available for download in the ​Apple App Store​ and ​Google Play Store. You can receive 90 days free if you sign up before the end of the month on April 30.


×