LEGO Releasing New LGBTQ+ Toy Set For Pride Month
Diversity, Equality, Inclusion News

LEGO Releasing New LGBTQ+ Toy Set For Pride Month


On Thursday, the LEGO brand took to Twitter to unveil its new LGBTQ+ inclusive set just in time for Pride month.

The new 346-piece rainbow-colored set is titled “Everyone is Awesome!” and includes a rainbow wall, multicolor figures, and the colors of the transgender flag, Fox News reports.

“We’re super excited to reveal our new set – LEGO Everyone is Awesome! Because we celebrate every LEGO builder,” the Denmark-based company said in ITS Twitter announcement.

The set model was inspired by the LGBTQ+ community’s classic rainbow flag that stands as a symbol of solidarity. Designed by the company’s VP of design, Matthew Ashton, he shared how pleased he was with the new inclusive toy set.

“Incredibly proud to have designed our brand new #everyoneisawesome set,” he captioned a tweet. “I wanted to create a simple little set with a powerful message of love, inclusivity and acceptance… so here it is! #lego love to you all!”

“Over the last few years, there’s been a lot of social struggles in the world and I think that’s really made us reflect as individuals and a society that we could probably all be doing something a little bit more to show empathy and love and acceptance for other people,” Ashton said in the brand’s YouTube video unveiling the new collection.


“I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love,” Ashton said, CNN reports. “I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans. We share love for creativity and self-expression through Lego bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.”

Priced at $34.99, the set releases on June 1, the first day of Pride Month, and will be available in stores and on LEGO’s website.