Lil Wayne’s GKUA cannabis company has signed into a multiyear deal to host hybrid in-person and virtual events at The Torch at LA Memorial Coliseum every April 20 (aka 4/20) for years to come.
The rollout will begin in 2022, according to a press release. But an inaugural performance titled UPROAR featuring Lil Wayne, Young Money, and Friends is set to hit the stage on Aug. 13. “GKUA is about feeling inspired,” Lil Wayne said in a statement. “I’m looking forward to sharing that GKUA inspiration from the LA Coliseum. It is time to celebrate with friends.”
In addition to seeing the platinum-selling rapper perform a number of his top hits, fans can expect guest appearances from Wayne’s iconic collaborations and relationships throughout his two-decade career.
“We are creating an experience that will allow you to party with some of the greatest hip-hop artists of our times and all your best friends,” GKUA Creative Director Baqi Kopelman said. “Whether you are able to attend in-person and be part of the celebration or you are viewing the event at home, this will be an intimate party and show in a fully immersive environment that will provide direct interaction with the artists and the designed experiences at the venue.”
As part of the new partnership, GKUA will host a series of experiential and interactive parties, performances, and other events for live and virtual audiences to enjoy. With a VIP club area, dance floor, and backstage area, GKUA events promise to give attendees a chance to party with their favorite artists.
“GKUA’s multi-year agreement with the LA Memorial Coliseum is historic; it epitomizes the intersection between hip-hop and the nightlife culture that defines LA,” GKUA Co-founder and President Beau Golob said. “GKUA aims to curate immersive activations that go above and beyond to celebrate 4/20 lifestyles. UPROAR at The Torch will be truly experiential; it will be like going to the world’s largest nightclub, where you dance and party with your friends, not sit in a seat. And this is just the beginning of GKUA parties across America.”
In-person tickets for the Aug. 13 UPROAR at The Torch at the LA Memorial Coliseum, will go on sale Tuesday, April 20 at Ticketmaster.com.