Lil Wayne Loses Mountain Dew Endorsement Over Lyrics
Black Enterprise Magazine January-March 2019 Issue

PepsiCo and Mountain Dew have dropped rapper Lil Wayne as a spokesperson over a rap verse in which he compared the beating of Emmett Till to rough sex, TMZ reports.

Weezy’s verse in which he said, “Pop a lot of pain pills, ’bout to put rims on my skateboard wheels … beat that p***y up like Emmett Till,” was heavily criticized, particularly by Emmet Till’s family.

Wayne sent a letter to Till’s family last week saying he’s sorry their feelings were hurt by the song, but the family said it was too little, too late.

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Makkada B. Selah is a journalist based in New York City.