LinkedIN Adds Apps, Widgets, and Daily News to Beef up Platform - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

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LinkedIn has stepped up its presence on the social media scene. In March, they reached 100 million users. This may have something to do with a gaggle of new tools they have implemented in the past couple of months to assist individuals in branding themselves or their businesses.

“I see LinkedIn as a type of free career insurance,” says Neal Schaffer, author Windmill Networking: Maximizing LinkedIn. “From a business perspective, everybody is talking about Facebook and Twitter, but if you are a B2B company, those decision makers are all on LinkedIn. And even if they are on Facebook, they are probably not on Facebook to do business. LI is the social network where the world does business.”

Schaffer, who provides social media strategy consulting services, believes that having a robust presence on LinkedIn will open you or your company up for hidden opportunities. Take a look at some of the new LinkedIn features and how they can increase your job and business opportunities

LinkedIn Skills —LinkedIN sells a software solution for HR departments and companies who want to search profiles to find talent. To help make this software more efficient, LinkedIN is providing a standardized set of keywords called LinkedIn Skills that you can add to your profile. These keywords should describe your training and responsibilities. Embedding skills keywords on your profile will make it easier for potential employers to identify you as someone they may be interested in.

LinkedIn will recommend skills keywords for you based on your profile, but you should also visit the section labeled “other associated skills”, says Schaeffer. This section might reveal skills you have that you didn’t think of adding or that you didn’t know were marketable. Also, look at the profiles of people who hold similar positions or similar skills to you. They might have identified other standardized skills that you should also add to your profile or skills that you might need to learn in order to stay relevant in your industry.

The skills feature will also list the top people on LinkedIn who have your same skills. “This could help you identify mentors, people whose blogs you should read, and people who are the thought leaders in your industry,” says Schaeffer.

Plug-ins and Widgets -LinkedIN released a new and simple Javascript platform to help you integrate LinkedIn into your company website. There are several types of plug-ins and widgets to choose from including: a share button, which enables users to share your website with their contacts on LinkedIn; a Sign In button giving users the ability to sign into your site using their LinkedIn identity; hosting of LinkedIn employee member profiles and your company profile on your site; a Company Insider button, which shows rich company data, and a button that enables users to Recommend your products and drive traffic back to you.

LinkedIN Today — Imagine receiving a daily newspaper that is tailored to you based on what your connections and industry peers are reading and sharing. In essence, that is what LinkedIN Today does. “LinkedIn Today can be the Wall Street Journal for your industry. It is personalized for your industry and it has already been vetted by your fellow professionals,” says Schaffer. It helps time-starved professionals cut through the clutter and get straight to top headlines that matter to your peers. It is customizable, since it allows users to filter news based on multiple industries and even companies.
The new feature also give users insight into who is sharing or tweeting what stories and the conversations that are forming around those articles. This can provide an opportunity for you to engage with thought leaders in your industry. “It really doesn’t take a lot to be perceived in your industry as a subject-matter expert just by engaging in a few discussions,” says Schaffer. LinkedIN Today is available as an app on iPhone and Android phones.


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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.