LinkedIn Lets You Recommend Other Businesses - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Linked in replaces company profiles with Company Pages.

Word of mouth is a powerful tool and LinkedIN’s newest feature, Company Pages, will take full advantage of it. With Company Pages, social media users can recommend their favorite products and services, thereby helping businesses build their brands organically.

Company pages are free to set up and they’ll replace company profiles on LinkedIn. Every time a LinkedIn member endorses a company, their recommendation is visible to all of their connections. While the concept is not necessarily new–individuals “Like” or become fans of companies, products, and groups on Facebook–the idea triggers a different level of professional connectivity on LinkedIn.

The new feature, which also adds more visual elements within the layout, will help busy professionals make time-sensitive decisions on key purchases, according to Mountain View, California-based LinkedIn.

Additionally, LinkedIn’s network of 80 million professionals will be able to act as key influencers and/or curators of content within their areas of expertise, which will give them an opportunity to flex their credibility and professional skills among their networks. Similarly, companies can also brand their employees based on their intelligent recommendations.

LinkedIn is also launching two new types of ads that can be purchased across its network — Recruitment Ads, which leverage current employees as the voice of a company’s employment brand, and Recommendation Ads, which leverage satisfied customers as the voice of a company’s product brand. In other words, it will cost extra to add multiple videos or purchase additional ads to promote your brand.

The cost of these ads was not readily available but will be based on “budgets that work for our partners,” explained a company representative.  LinkedIn members are free to recommend any company’s products or services if that company has a LinkedIn Company Page.

This poses a superb opportunity for companies and individuals who want to spread brand recognition, but it can also be a death sentence for companies who need a makeover. Right now, only 40 global companies, including Hewlett Packard, Microsoft, and Dell are participating in the initial launch, but the service will soon be available to all companies and small businesses by the end of the week.

For more information read:

What’s Your Social Media Strategy?

Social Media the New Currency

Your Virtual Career: 5 Tips to Maximize Your LinkedIn Profile

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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