Ludacris Launches Karma's World With Daughter - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Ludacris with his enterprising daughter, Karma

It’s every successful parent’s hope for their child to follow in their footsteps. In the case of rapper/actor/entrepreneur Chris “Ludacris” Bridges his 10-year-old daughter Karma Bridges has done just that–twice over. The budding entrepreneur, alongside her father, recently launched, KarmasWorld.com, an interactive Website that uses music and games as educational tools. Geared towards elementary school students (grades 1-6), Karma’s World reinforces the message that learning can be fun. “When you talk about Black Enterprise and we talk about building wealth for our families and our kids,” says Ludacris. “I’m extremely proud and extremely excited about this.”

Blending entertainment and education, the site currently features nine original songs that are all performed by Karma. With subject matter covering everything from mathematics and geography to proper manners and self-esteem, the music contains a family-friendly message that’s also a learning tool. Listeners can sing along to the lyrics, which are posted on the site, and with their parents permission can purchase any of the songs via iTunes. An additional batch of tracks will be added to the library in the coming months. “People may have heard about kids songs but they may have never heard them in this way,” says Ludacris. “It’s like urban and pop songs mixed together.”

Karma’s World also features educational games that focus on reading, writing and arithmetic. In addition to being grade specific, the content highlights a different lesson plan for teachers and tips for parents every time the site is refreshed. There’s even a “more challenging” section for young people that wish to test their brainpower with Karma’s Crosswords and Scrambled Continents games. “[Karma’s World] is just amazing and I’m extremely excited about it,” Ludacris beams. “It’s about to be a revolution.”

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Anslem Samuel

Anslem Samuel, Senior Producer, has been a culture critic and entertainment journalist for over 10 years. After a four-year stint as Culture Editor at The Source, the New York native became the founding Editor-in-Chief of The Ave, an independent quarterly publication that combined entertainment, social issues and politics. From there, he served as the Senior Editor for XXL magazine for three years before moving up the ranks to Digital Content Director for XXLMag.com. Also heading up an award-winning relationship blog, he now brings his lifestyle expertise to BlackEnterprise.com


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