Rapper Lupe Fiasco can now add business start-up to his resume. The Chicago MC was named creative director of Higi, a new health and wellness app.
The app calculates a Klout-like score that combines body vitals like one’s blood pressure and weight and gives extra weight to wellness metrics like social interaction and community involvement. The app also has a photo tagging feature that allows users to upload images of their meals or their social activity, identifying the relative caloric content of the activity pictured and suggesting ways to work it off.
“The dope part about this, other than just being creative director, is adding value to this company because it adds value to the world,” the rapper told Billboard.
“You could take a picture of this fried chicken, and if it was 60 calories you could take a couple walks around the block, or do 20 minutes of jumping jacks,” he says.