The sisters, Qubilah Shabazz, Ilyasah Shabazz, Attallah Shabazz, Malikah Shabazz, Malaak Shabazz, and Gamilah Lumumba Shabazz have partnered with technology company Hingeto, to bring the apparel line to life.
“Honoring Malcolm X’s legacy via a clothing store is a dream and the most meaningful application of Hingeto’s system to date. We first met one of Malcolm’s daughters alongside Colin Kaepernick in a full-day meeting in New York,” said Leandrew Robinson, co-founder and CEO of Hingeto.
“It was clear Malcolm’s principles are as relevant today as ever. We all thought it was imperative to represent his message and today’s human rights movement as a brand that people can outfit themselves in daily,” said Robinson.
And as Robinson mentioned, Kaepernick is in full support, tweeting the line and helping to get the message out.
Malcolm X’s 12 Principles
The collection will honor Malcolm X’s 12 principles.
The world is dependent upon the ability to unite ideas, skills, organizations, and institutions for a better future.
Human rights are your God-given rights…rights that are recognized by all nations of this earth
The spirit of self-sacrifice is the dignity and glory of humanity, living forever
Taking the Spiritual Journey which leads to one’s highest potential and enlightenment
Striving for right to direct and control your lives, your history, and your future
Using education as a tool with critical thinking that liberates minds and creates civil society
Freeing oneself of economic slavery and building strong economics for self and community
Affirming your right and obligation to defend yourself in order to survive
Resisting all forms of Racism and Discrimination that dehumanizes human life
Having a keen awareness and honor with your Culture and Ethnicity
Restoring broken bonds with your people, heritage, and past
To establish justice throughout the world
The new line can be found at Malcolm X Legacy.