Mark Zuckerberg Says 'This Is Not An Email Killer' - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

If you want it, you can get it — an email address that is.

Speculation surrounding a possible Facebook email service (and a battle with Google’s gmail) ended today when Facebook CEO Mark Zuckerberg made his highly anticipated announcement.

“This is a messaging system that includes email as part of it,” said the social networking entrepreneur. It will consist of chat, email, Facebook messages and SMS. Zuckerberg said the latest Facebook offering, what he calls a  “modern messaging service,” can be broken down into three sections: seamless messaging , conversation history and the social inbox.

Here’s the breakdown:

The seamless messaging allows users to create a threaded conversation that contains multiple communication platforms such as SMS, instant messaging and email.  If you talk with someone via chat, SMS, or email  it will centralize that communication by placing it all in one place. With conversation history, if you choose to save your conversations, they will be archived and available to view anytime you choose. Lastly, the social inbox categorizes your communication based on importance. Yes, there may be room for error with this capability (i.e., if you’re using an instant messaging service outside of Facebook), but Facebook says it will attempt to rank your messages. One inbox will be based on a user’s social relations–those it deems “most important” to you. Another inbox will consist of messages it feels are not as important to you.

This latest capability will be available in the next several months. It is invite-only at first, however, eventually all Facebook users will be offered a Facebook email account, which will match their public username. Users can deny the email address if they choose.

With its 500+ million members, many tech watchers wondered if the new FB feature would pose a threat to Google (which currently has two-thirds of the search market) and go head-to-head with its gmail. Has Zukerberg  thrown the first punch in the Facebook versus Google rivalry? Time (and signups) will only tell.

Tell us what you think: We all get annoyed occasionally by requests from additional services and sharing features offered by Facebook when really all we want to do is to conenct with our friends. But do you think you’d like to have a @facebook email? Take our poll!

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina,,, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.