February 24, 2021
Mary J. Blige Links Up With Gold Bond #ChampionYourSkin Campaign to Acknowledge Black Stuntwomen
Soul singer and entrepreneur Mary J. Blige has partnered with beauty company Gold Bond for their new #ChampionYourSkin campaign to spotlight Black stuntwomen.
“I’m partnering with @goldbond on the #ChampionYourSkin campaign to share my spotlight with Black stuntwomen because they’re the ones who make action roles possible,” reads a post on the “Queen of Hip Hop Soul’s” Instagram account. “These women literally put their skin to the test to break down barriers and fight for greater representation in the industry – both on camera and off. Learn more about how to support aspiring Black stuntwomen, and how Gold Bond’s high-performance products champion them at www.diamondintheraw.org”
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“This campaign is about championing your skin and spotlighting Black stuntwomen because while it’s very little of them, it’s very important that they too are included when you talk about diversity in Hollywood,” Blige told AfroTech. “I think it’s important and I’m very excited to be a part of this because now as an actress, there’s a lot of stunts that I have to do and if it weren’t for the stuntwomen I would get hurt.”
Aside from Blige’s partnership, Gold Bond is placing a spotlight on Black stuntwomen.
“Because you can’t be what you can’t see, Gold Bond is giving back to Diamond in the Raw, an organization founded by stuntwoman La Faye Baker,” said the company in a press statement. “Gold Bond’s contribution supports La Faye’s creation of the ‘Skin Champions Stunt Workshop’ program, geared toward helping more girls of color pursue their dreams in the stunt industry.”
Blige also tells Popsugar, “I’m kind of like my own stuntwoman in a lot of cases. I’m in hair and makeup a lot, so I make sure I take that makeup off every night and clean my skin very well. I drink a lot of water, I take vitamins, I train, and I just take care of it.”