Nike Giving Away 400 LeBron James 'Equality' Sneakers to Raise Awareness - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

When LeBron James debuted his all-black “EQUALITY” sneakers—embroidered in gold thread across the back heel—in support of racial equality last fall, it became an instant hit with fans. Now, Nike is announcing that it is giving away 400 pairs of the highly coveted sneakers.

“Nike and LeBron James believe in the power of sport to move the world forward,” the post read. “Both strive to break down barriers, inspire action and bring people together. The EQUALITY initiative is centered on using the power of sport to inspire people and take action.”

Fans can submit a free entry once, per shoe size, or sign up for a Nike+ account and submit an unlimited number of entries for $10 each. All the money garnered from the giveaway will go directly to the Smithsonian National Museum of African American History and Culture.

In other celebrity-related product giveaway news, Percy Robert Miller, known as Master P, also gave away free eyeglasses to 40 students at Oakland High School last Friday.

Inside the on campus theater students were called up individually to receive a free pair of glasses after an exam was conducted in a mobile van equipped with proper equipment and an onsite optometrist. Master P, rapper, actor and philanthropist, presented the students with the glasses, some of which took them off while still on stage as if the newfound clarity was overwhelming.

During his visit, Master P who also needs glasses said he wants to rid of the idea that wearing glasses is not cool.

“I came to tell these kids personally that wearing their glasses is cool,” Master P told Fox KTUV. “I look at these kids and I see myself at their age. These glasses will help them achieve their dreams.”

Master P, who lived in Richmond and attended Merritt College, has been working with Vision To Learn, an organization that provides free eye exams and glasses to kids in low-income communities since 2012 when Austin Beutner launched the organization with a single van. He joined the organization on Friday to celebrate serving more than 100,000 kids in 10 states.

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Adedamola Agboola

Adedamola Agboola is a digital reporter at Black Enterprise Magazine. Previously, he was a multimedia reporter for Blank Slate Media covering the villages Roslyn and Manhasset for the Manhasset Times and Roslyn Times. Before that, he was a reporter with Norwood News, a biweekly community newspaper covering the neighborhoods of Norwood, Bedford Park, Fordham and University Heights. He is from Nigeria.


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