Hip-hop artist and prison reform activist Meek Mill announced he parted ways with his long-time management partner, Roc Nation, last month. Last week, the Philadelphia rapper revealed he had signed a new partnership with William Morris Endeavor (WME).
The agency announced the strategic partnership several days ago through its Instagram account.
“Meek Mill and WME have formed a strategic partnership, focusing on the next wave of cultural leaders. The relationship is part of Meek’s new initiative Culture Currency designed to expand Meek’s business while identifying and supporting his network of artists, athletes, and entertainers so that they can take better advantage of their influence on culture, and open up more opportunities for them within the entertainment, brand and business space. Head to the link in our bio for the full feature.”
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According to Variety, the partnership will dwell on Meek’s new initiative, Culture Currency.
WME will be the agency of record and represent the rapper as they work together to bring in talent. The resources and reach of the agency span film, television, music, books, digital, endorsements, and more.
Meek Mill said in a written statement, “The partnership between WME and Culture Currency is a strategic hybrid structure that will bring resources and opportunities to entertainers. I have grown and learned the business in an unorthodox way that is effective through relationships built on talent and creativity. As an entertainer, I see us as part of the first generation that truly has influence and connections spread throughout social justice, music, sports, the movie industry, politics, business and the tech world. Taking advantage of this opportunity will allow us to give others the same chance to catch their dreams. Thank you WME for opening the door to build this bridge.”