Fashion runway shows give designers the opportunity to showcase their latest creations to the industry and enthusiasts. Traditionally, they have been grand live events lined with celebrities and industry insiders to get a first look at their new designs. Now one designer has revolutionized the game with her innovative virtual runway show that has set a new standard in how designers showcase their latest works.
Over the weekend, Congolese designer Anifa Mvuemba created a social media firestorm when she gave the world a preview at her latest collection from her fashion brand, Hanifa, on Instagram Live on Friday with a groundbreaking 3D runway presentation. The digital models walked down the invisible runway showcasing the designer’s creations from the Pink Label Congo collection featuring a series of vibrant colored designs on headless, three-dimensional silhouettes.