Meet the Power Women CMOs Behind Big Corporate Brands

Meet the Power Women CMOs Behind Big Corporate Brands


Jerri DeVard, Senior Vice President & Chief Marketing Officer, ADT Corp.

Jerri DeVard

DeVard leads ADT’s marketing efforts across the residential, business, and health business units. She is responsible for all strategic, operational and financial aspects of ADT’s integrated marketing programs, including brand advertising and digital marketing.

Pam K. El, Executive Vice President & Chief Marketing Officer, National Basketball Association

Pam K. El

Pam El is a recognized industry leader in brand management, marketing strategy, creative development and sponsorships. She is responsible for the NBA’s global marketing operation, directing brand development, overall marketing, and advertising for the NBA, WNBA and NBA Development League. In 2012 she was included in Advertising Age’s “100 Most Influential Women in Advertising” list.


Vicky Free, Executive Vice President and Chief Marketing Officer, BET Networks, Viacom

Vicky Free

Vicky Free directs the brand, marketing and creative strategy for all businesses of BET Networks, including BET and CENTRIC, across all platforms. She also oversees on-air promotions, off-channel and digital marketing within the company. Among her many accomplishments is her breakout campaigns for Tyler Perry’s House of Payne and The Closer.

Leontyne Green Sykes, Chief Marketing Officer, IKEA North America

Leontyne Green Sykes

When Leontyne Green Sykes scored the position as chief marketing officer at IKEA North America it was the perfect chance for her to pursue her passion for marketing. In this role she gets to focus on programs that deliver growth and awareness of the brand, as well as listen to consumers and provide solutions to their challenges.