Michael Jordan and Jordan Brand are Helping Community Organizations in Their Fight to End Systemic Racism
Sports

Michael Jordan and Jordan Brand are Helping Community Organizations in Their Fight to End Systemic Racism

Jordan Brand
Michael Jordan, NBA Hall of Famer and Owner of the Charlotte Bobcats [BE FILES]

Michael Jordan and the Jordan Brand are putting money into the fight against systemic racism.

Nike announced that as part of its 10-year, $100 million commitment to the Black community it’s are joining with the Hall of Fame basketball player and entrepreneur and the Jordan Brand.

In order to fight systemic racism through a focus on social justice, education and awareness and economic justice, Michael Jordan and Jordan Brand are announcing the opening of their first cycle of Community Grants. The grants will be providing $1 million to local, grassroots organizations that are creating more equitable futures for Black Americans.

“Since announcing our commitment to the Black community in June of 2020, we’ve been focused on two things — action and impact,” Craig Williams, President of Jordan Brand said in a written statement. “I’m excited about the impact these grants will have in local communities. We know that when we create positive change for the Black community, it benefits everyone.”

The grants program will be facilitated by Rockefeller Philanthropy Advisors. The first Community Grants Program cycle has already begun and will go on until April 30, 2021. Organizations with a mission and/or programs that align with one of the focus areas, must submit completed applications as it will be reviewed by an advisory committee comprised of members from the Jordan Brand and Michael Jordan Family Office teams. All U.S.-based 501(c)(3) organizations working to improve the conditions for and within the Black community, with an annual budget of $3 million per year or less, are encouraged to apply.

The Community Grants Program is a long-term vision set by Michael Jordan and Jordan Brand that was started in the summer of 2020. Last year, donations between $500,000 and $1 million each were given to the first national partners: the NAACP Legal Defense and Educational Fund, Inc. (LDF), the Formerly Incarcerated Convicted People & Families Movement (FICPFM), and Black Voters Matter.

For more information and to complete your submission, you can click here to access the application portal.


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