November 6, 2012
Mindblown Labs’ Educational Game Scores Over $75K on Kickstarter
Tap Into Personal Network(s)
The Mindblown Labs team started off strong, notifying everyone in their network about the Kickstarter campaign.  “If you knew us, then you also knew that we were launching a Kickstarter campaign on October 2 at 11:30 a.m. PT/2:30 p.m. ET,†said the chief executive.  “As a result of these outreach efforts, we had a very big first day, obtaining $30,000 in the first 24 hours.â€
Get Your Social (Media) Status Up
Young admits his company’s social presence was close to nonexistent prior to launching their crowdfunding campaign. Starting with Twitter and Facebook, the Mindblown Labs crew began actively building the company’s social media footprint. They also built a partnership with “I Love Being Black” to further establish its presence on Facebook.  “Our use of social media was huge!  Thirty percent of our contributions came from social media outlets,†Young said.
Offer a Unique Product
“We spent numerous hours making sure that our message balanced the gravity of our mission with our irreverent sense of humor and fun personalities.† While they are offering an educational product, Young wants to ensure the tech company’s game comes off as engaging and fun.
To learn more about Mindblown Labs, visit mindblownlabs.com. The company recently launched the Hidden Genius project, a non-profit that teaches software development, software design, and entrepreneurship to inner-city, black male high school students in Oakland. For more information on that initiative, go to hiddengeniusproject.org.