As a mom of three, Latasha Peterson has used her blog to create the life that she wants for her family.
In 2016, Peterson founded Arts and Budgets as a side business while pregnant with her first child. Since then, she’s used her blog to pay off debt, educate others, and spend more time with her family. Now, she’s earning around $5,000 per month from her blog through affiliate marketing, sponsored posts, side hustle coaching, advertising, and digital products.
“With the help of my husband, I turned my side hustle into a full-time business,” Peterson posted on Instagram. “[It] gives me the chance to work from home with our babies. I created 8 streams of income and on my way to becoming credit card debt-free.”
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Mom of 3 Turns Blog Into Full-Time Business Working From Home
Peterson has a background in musical theater and performing. To support her lifestyle, she was always on the hunt for side hustles that would give her the flexibility to live her dreams. Peterson has worked as a brand ambassador and participated in focus groups. But the side gig that changed the game for Peterson and her family was blogging.
“Before I started Arts and Budgets I was an aspiring singer who didn’t know how to handle my finances effectively,” Peterson shared on her blog. “I was constantly living paycheck to paycheck and never had enough money at the end of the month. I have been on quite the journey but since then my husband and I have developed Arts and Budgets into a five-figure business that grows more and more each day.”
Peterson started monetizing her website in 2017. Today, Arts and Budgets attracts over 100,000 readers to the website every month. She’s also helping others earn their first $1,000 online through her courses.
Tips to Make Money Online
Although making money from home may seem difficult if you’ve never done it, Peterson shares tips on how she did it on her blog and social media. First, Peterson identified her skills and talents and followed others who were a reflection of the success that she wanted to achieve. Then, she wrote down her goals, identified her action items, and committed to making progress every week.
“For example, in December of 2020, one of the new goals I set for myself was to earn at least $3,000 a month from my blog,” Peterson shared in an article published on Grow. “I knew that one of the ways I would meet that earning goal was to become more knowledgeable about search engine optimization (SEO) and bring more people to the site when they Googled the topics I was writing about.”
Entrepreneurship is a learning experience. Peterson has tested out ideas, studied her target audience, and picked up new skills to continuously grow her business. But Peterson believes one of the most important ingredients to success as an entrepreneur is consistency.
“When I turned my blog into an actual business in 2017, I decided to pick two platforms to promote my content every day,” says Peterson. “I chose Pinterest because it is a good website traffic driver. Then Instagram because it’s a great platform to show your audience your personality. I have gained new clients and product sales from both Instagram and Pinterest. With the help of both platforms, I have made over 100 sales of my courses and products.”