Monster Makes Celeb-Fueled Announcements at CES 2013
Black Enterprise Magazine July/August 2018 Issue

“Not everybody can afford a $400 pair of headphones,” says America’s Got Talent host Nick Cannon. So when he started working with headphone giant Monster Cable and its CEO/designer Noel Lee wanted to create a product that had the same sound, same quality and same appeal as other high profile lines that Monster created before, but at a price point that middle America could stomach.

“The brand Ncredible has always been about the community and youth empowerment and being able to make an incredible statement…I wanted to get everything that all of those other high profile Beats headphones did,” says Cannon. “I wanted to do the same thing, but at the same time make it more affordable and more connected to the community.”

In partnership with Monster, Cannon launched NCredible N-Tune On-Ear headphones  at CES in 2012. This year the line was upgraded to include an expanded line of colors. The lightweight brand with tangle-free cables is designed for comfort and ease of use. He also has the NCredible N-Ergy In-Ear headphones line, which produces a big sound for a compact headset. When not being used, the two ear buds magnetically snap together to create a neck chain. And this week they introduced N-Pulse, over-ear headphones designed for disc jockeys.

Many people know Monster as the company behind the highly popular (and highly priced) Beats by Dre. The manufacturing agreement between Beats and Monster dissolved at the end of 2012 so to recoup the massive success of the product associated with rapper/producer Dr. Dre, Monster recruited a new team of celebrities including Cannon, professional drummer Shiela E, fashion icon Tyson Beckford, NFL quarterback Drew Brees and legendary boxer Sugar Ray Leonard, among others.

Cannon’s Ncredible headphones start out more reasonably priced at $129.95, but the other lines range in price upwards of $400. Monster capped off their CES appearance with an Alicia Keys concert.

Check back at BlackEnterprise.com/Tech for CES 2013 coverage.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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