Mycah Pittman, Tyrone Tracy Jr. Among Cheez-It’s First-Ever NIL Deals; Four Of The Most Absurdly Cheezy College Football Athletes

College football season just got a lot cheezier as Cheez-It® has officially inked its first-ever name, image and likeness (NIL) deals with college football athletes from four storied programs, giving them the opportunity to wake up “Feelin’ the Cheeziest” in the exclusive Cheez-It “Feelin’ the Cheeziest” Hotel Rooms.

The line-up of athletes enjoying the cheezy hotel room amenities includes:

  • Mycah Pittman, Wide Receiver, Florida State University@mycahpittman
  • Michael Turk, Punter, University of Oklahoma@hangtime
  • Garrett Nussmeier, Quarterback, Louisiana State University@garrettnussmeier
  • Tyrone Tracy Jr., Wide Receiver, Purdue University@iam_ttjxi

Each player scored some competitive contract perks, with their hotel rooms decked out in floor-to-ceiling Cheez-It-inspired items, like absurdly plush Cheez-It rugs, an “I woke up ‘Feelin’ the Cheeziest, Coach!” alarm clock, inspirational Cheez-It-inspired artwork and luxurious red and yellow bedding. It’s like waking up inside of a Cheez-It box, but better.

“As a brand who has continuously offered fans show-stopping experiences, we’re excited to bring the action directly to four extremely talented college football athletes,” said Erin Storm, brand senior director for Cheez-It. “We can’t wait for Pittman, Turk, Nussmeier and Tracy Jr. to experience the magic of our ‘Feelin’ the Cheeziest’ Hotel Rooms.”

Last month, the brand announced fans will also have the chance to wake up in Cheez-It paradise – just like their favorite bowl game athletes – with the Cheez-It “Feelin’ the Cheeziest” On-Field Suites. Fans who attend the official Cheez-It Bowl pep rallies on Dec. 28 at Pointe Orlando will have the chance to spend the night before the 2022 Cheez-It Bowl at Camping World Stadium, and then watch the game from the on-field suites, according to a press release. For official rules, click here (no purchase necessary).

The 2022 Cheez-It Bowl kicked off on Dec. 29 at 5:30 p.m. ET on ESPN and the newly named 2023 Cheez-It Citrus Bowl kicks off on Jan. 2 at 1 p.m. ET on ABC. Fans who are attending each game are encouraged to stop by the official Cheez-It Bowl and Cheez-It Citrus Bowl Fan Fests at Camping World Stadium hours before kick-off to experience even more cheezy fun.

Whether it be the Cheez-It Bowl, Cheez-It Citrus Bowl or any bowl game, Cheez-It offers a cheezy, crunchy satisfaction that is guaranteed to be a crowd pleaser and an essential part of any game day celebration. Don’t forget to follow @CheezIt on InstagramFacebookTwitter and TikTok, as well as @CheezItBowl, @CitrusBowl and each selected player on your favorite social media platform to catch all the absurdly satisfying antics and get ready to feel the cheeziest!