NBA Legend Isiah Thomas Announces Partnership with Cannabis Company VESL Oils - Black Enterprise
Black Enterprise magazine Fall 2019 issue

Former NBA star Isiah Thomas has announced a partnership with VESL Oils, a Colorado-based cannabis company licensed to extract CBD oils and manufacturer CBD products. Thomas’ son Joshua “Zeke” Thomas and business partner Mohit Shah will join the board of directors and day-to-day operations of the company. Joshua will also become the chief marketing officer.

“It was important for me to work with a company that uses only all-natural ingredients, follows regulations, and promotes significant benefits to the human body, both physically and mentally,” said Thomas, Chairman and CEO of ISIAH International, in a written statement. “Joshua and Mohit were instrumental in ensuring that the core values of ISIAH International were qualities we identified in a potential partner. As with all subsidiaries housed under ISIAH International, my mission was to invest my resources and business expertise in a growing and innovative company that produces the highest quality product, with the potential to be a leader in the market.”

VESL was founded in early April 2018 by Bobby Scott and Quorum Lopez. The company quickly expanded into an entire line of products that gained traction in e-commerce. In 2019, VESL opened and secured its first manufacturing facility, allowing for CBD production and extraction on a larger scale and complete control of the entire process from inception at the facility to finished product. In addition to oils, VESL offers skincare, supplements, pet care, and consumable products—all derived from premium CBD extracts and natural and organic ingredients.

“We are excited about the partnership with ISIAH International and the huge opportunities this venture presents for VESL and the entire cannabis industry,” said Scott, CEO of VESL Oils. “The Thomas family has broken down barriers with its expansion into a diverse portfolio of industries and having them at the forefront with us helps in legitimizing this emerging industry. Their championship mentality and passion for helping others, align perfectly with the VESL team and culture.”

Joshua Thomas adds, “I had a unique opportunity to work with my father, and develop an understanding of the quality we expect from ventures and partners around us. For a long time, I have appreciated and supported the benefits of cannabis and now that policy has supported its legalizations, it presented a unique business opportunity for ISIAH International.”