NCNW, Ashley Stewart Campaign to Empower Black Women, Girls - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

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Dorothy L. Height, 96, president emeritus of the NCNW, far right, says she cherished her mentor, civil rights activist Mary McLeod Bethune, and believes black girls can benefit from mentorship.

Ashley Stewart began their celebration of women’s empowerment four months ahead of National Women’s History Month, when they announced the “We are Listening” campaign last October. Now, every Tuesday in all 217 Ashley Stewart stores across the country, black women and girls join together with the support of the National Council of Negro Women to mentor, celebrate, and empower one another.

“We have to work harder at intergenerational sharing and giving,” Dorothy L. Height, chair and president emeritus of the NCNW, said after a press conference this week announcing the benefits of the program. “I think older people have a responsibility not only for sharing our history, but also recognizing the new changes and the new things to which we have to adapt and move forward.”

Sponsored by the Ashley Stewart Stores Community Foundation, the “We are Listening” program was created to provide “safe spaces” for young women under 35 and older women in the African American community. At the Tuesday meetings, the women and girls discuss topics ranging from domestic violence to education and cancer prevention.

Since the program’s inception in November, each week 1,800 women of all races have paid the $30 membership fee to join the NCNW through Ashley Stewart stores. This week the ASSCF presented Height and the NCNW with a check representing funds raised through the end of Dec. 2008. Customers who join the NCNW receive a one-time 20% discount and a 10% discount for one year on all purchases at Ashley Stewart Stores.

The intent of the campaign is to shed unflattering perceptions that are heaped on black women by society and even themselves, and help melt disparities that disproportionately affect black women.

“So often when we think of black women in this culture, it is just a sexualized image or an image of victimhood,” says Avis Jones DeWeever, an affiliate scholar at the Institute for Women’s Policy Research and the director of research at the NCNW. “I think it is a wonderful example of corporate responsibility and giving back to the community by a company that didn’t have to do it but they did,” says DeWeever.

Ashley Stewart, a division of Urban Brands, is not alone in its undertaking to empower women and girls. President Barack Obama has initiated a federal response to the challenges confronted by women and girls with the creation of the White House Council on Women and Girls. The council will ensure that all federal agencies take into account the particular needs of women and girls, including topics such as family leave and child care.  Three out of four low-wage workers have no paid sick leave, according to the White House.

DeWeever believes that paid sick leave is critically important, especially for black women, because they

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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