Nike has announced that it is donating $1 million to Goalsetter, the only youth financial literacy platform in the United States that is led by a Black female entrepreneur. This donation is part of Nike‘s combined $140 million investment in addressing racial inequality.
Goalsetter, founded by Tanya Van Court, uses digital platforms to engage young people and to help them better understand the benefits of financial well-being while saving for their future. This is done through fun games and support from celebrities, musicians, and athletes. Nike also has strategic partnerships with Black Girls CODE, NAACP Empowerment Programs, LDF, announced in 2020, and Black Girl Ventures which was announced in 2021.
“Nike is propelling a historic moment by helping to change the way America educates a whole generation of kids —using culturally-relevant, game-based content to excite and engage them and start them on a path to financial freedom,” said Tanya Van Court, CEO of Goalsetter in a written statement.
Nike’s $1 million investment, which amounts to Goalsetter’s largest corporate donation to date, will help the organization seed 10,000 kids’ savings accounts. The focus will center on Black youth through the Goalsetter app. The investment will help kids jumpstart their financial wellness journey.
“As part of Nike, Inc.’s Black Community Commitment, we are proud to announce our newest partner, Goalsetter,” said Craig Williams, president of Jordan Brand, in statement. “Their purpose to build financial literacy for Black families aligns with our goals–specifically focusing on economic empowerment to address racial inequality for Black Americans. Our partnership with Goalsetter is one way Nike, Jordan, and Converse seek to transform how U.S. families, and in particular Black youth, access financial education and in turn, feel empowered to reach their goals.”
According to Nike, news coincides with the rollout of $2.75 million in Black Community Commitment investments to local organizations that fuel economic empowerment, education and social justice on behalf of Black communities in seven U.S. cities.