The hashtag #NotNCAAProperty is currently trending on Twitter. The phrase stems from student-athletes’ frustration with the lack of progress in the negotiations for compensation of their labor, likeness, and popularity. For many years, there has been an outcry against universities profiting millions off the backs of student-athletes who earn no money outside obtaining a college education through athletic scholarships. The fight to get college athletes compensated for their name, image and likeness is an ongoing mission.
Earlier this year, the NCAA pushed back talks on the proposals that might lead to change in student-athlete compensation, but now people are frustrated. Those frustrations unfolded on Twitter:
— Inside the NCAA (@InsidetheNCAA) January 11, 2021
The NCAA OWNS my name image and likeness. Someone on music scholarship can profit from an album. Someone on academic scholarship can have a tutor service. For ppl who say “an athletic scholarship is enough.” Anything less than equal rights is never enough. I am #NotNCAAProperty
— Geo Baker (@Geo_Baker_1) March 17, 2021
It’s been far too long. Time for our voices to be heard. #NotNCAAProperty
— Jordan Bohannon (@JordanBo_3) March 17, 2021
I had to quit D3 college soccer because my best friend and I got paid $150 each to make this video for Puma and in the eyes of the NCAA that made me a professional athlete. #NotNCAAProperty pic.twitter.com/xyvqlqVlGD
— Mitchell (@mitchgoulet) March 17, 2021
Well, well, check the #NotNCAAProperty hashtag led by Rutgers’ @Geo_Baker_1. There should be ZERO surprise that the college athlete rights movement has arrived in Indianapolis, where amateur players are living in a bubble to play games that will make the NCAA $800 million.
— Brady McCollough (@BradyMcCollough) March 17, 2021
Florida has recognized that college athletes are #NotNCAAProperty.
In 106 days, it will become the 1st state to provide college athletes with name, image, and likeness rights.
I’m proud to have been a part of that effort, but there’s more work to do on the national level.
— Darren Heitner (@DarrenHeitner) March 17, 2021
I should have the right to my own name image and likeness. It’s not rocket science, and I should know I’ve taken it. #NotNCAAProperty
— Myles Johnson (@MylestheMonster) March 17, 2021
I think it is important to note that Wisconsin Badgers athletes are #NotNCAAProperty.
— Bucky’s 5th Quarter (@B5Q) March 17, 2021
When I was an athlete at Kentucky, the athletic department gave us a list of restaurants we weren’t allowed to eat at bc they had a history for giving free food to athletes, we complied. How brainwashed were we? #NotNCAAproperty https://t.co/xMoBvNLxhd
— JessicaSiegele, PhD (@Jessswim) March 17, 2021
The backlash against the NCAA has been plentiful, yet, this places more pressure on the collegiate board to go back to the table and come to a decision on how to compensate student-athletes.