Obama Finally Beats Bieber’s Klout Score
Black Enterprise Magazine September/October 2018 Issue

Obama cheers for his daughter Sasha's soccer team at a park in Washington, D.C.

(Image: Official White House Photo by Pete Souza)

Move over, Biebs. Obama has added another notch to his presidential belt, becoming the most influential person online.

Klout announced on Tuesday that it was tweaking the algorithm behind the scores it assigns to each social media user. The San Francisco-based company replaced its 1 to 100 scale with a 400 metrics rating system. The change analyzes 12 billion bits of data every day from social networking sites including Facebook, Google+ and Tumblr, up from 1 billion just months ago, according to Reuters. Many users can expect to see a bump in their Klout score due to the change.

As a result of the new algorithm, Justin Beiber’s rating slipped from 100 to 92, while the president’s score jumped from 94 to 99.

“Barack Obama is hugely important,” said Klout CEO Joe Fernandez. “He’s referenced everywhere, and that gives him a higher score.”

Read more at Reuters…

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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