Whether it is a team or a brand, building creative campaigns is Mac’s passion. In addition to Creative Contraband Mac serves as Head Of Marketing for West Coast independent retailer Shiekh. The company started 25 years ago with one store in Oakland, and now Mac is part of a team working on its brand refresh. “I am part of an executive team taking the brand into its next chapter,” Mac tells BE Modern Man. “We’ve already launched a new retail environment in our Legacy Level door in Downtown LA, and are revamping the majority of our fleet which consist of 140 doors. The team has executed 360-degree co-op campaigns for brands including Puma, Adidas, Timberland, Converse and Asics. I am very excited for what we have coming in 2016 for the 25th Anniversary. Stay tuned!”
Mac has been in the game for a long time. Working with some of the world’s most recognizable brands and brightest minds has provided him with invaluable experiences. When asked what advice he can offer to younger generation BE Modern Men hopefuls he gives us a straight and direct response. “Be true to you, keep your nose clean and when faced with success or failure keep building.”
As talented men of color continue to accomplish amazing things throughout the world it is highly critical that these men are highlighted in an appropriate way. ” Black Enterprise is the trust tree for the African-American community in Corporate America,” says Mac. “It gives the community a platform to learn and share. This series is important because it showcases the BE Modern Man in our communities which inspires more of us to achieve.”
Behind the Hustle (a platform to help young adults achieve career success), Creative Contraband, and Shiekh, are the platforms Mac is using to move the culture forward. “To me being a BE Modern Man means using successes in my career to inspire and advise my community to produce an army of BE Modern Men in the next generation.”
An amazingly talented family man, creative and executive, Mac has literally taken his creatives talents from Howard to Hollywood. The BlackEnterprise.com team salutes Kenny Mac for his outstanding accomplishments and genuine interest in developing the next generation of BE Modern Man hopefuls.
It’s our normal to be extraordinary. Follow @blackenterprise and join the BE Modern Man conversation using #BEModernMan.