Tech CEOs Team Up to Create New Web-Tracking Technology
Black Enterprise Magazine January-March 2019 Issue

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PredPop founders Shelton Mercer III (l) and Jon Gosier

“In addition to capturing historic trends, it also makes projections and gives artists and labels ideas about how to maximize monetization opportunities,” says Gosier. “The audio cookie allows artists and record labels to receive ad revenue associated with their music. It serves the purpose of monetizing things that were previously not monetizable. Our technology works for independent artists as much as it does for signed artists.”

While the technology is up and running, the company is in a pilot stage until after they raise a seed round of $1.2 million, where they can grow the company and support multiple clients.

Gosier, a former recording engineer who worked with Outcast, the Neptunes and Tyler Perry, left the music industry around the time that Napster hit the scene. He’s currently known as a successful technology impresario who has built a number of successful ventures, including Metalayer, a big data solutions platform that was acquired in October 2013. The sale of Metalayer to D8A allowed Gosier to open Third Cohort, a fund he started with eight other Philly-based investors to dole out $10,000 to $25,000 to very early stage tech startups. Shelton and Gosier connected through a common desire to boost the startup innovation scene in Philadelphia.

“Our partnership made a lot of sense because of my background working with music acts like The Jonas Brothers at Warner Bros. Records and Universal Records,” says Shelton, a serial entrepreneur who launched a media strategy startup and built a prosperous software platform for fan incentive sites that leveraged gamification and rewards to promote content and drive grassroots marketing. “We are going to labels, artists, and brands and looking at ways to bring them all together so we can deliver revenue to the folks who deserve it.”

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.



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