Play By Play - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

If you plan to let your competitors leave you choking on their dust, then by all means, keep putting off implementing your company’s video strategy. According to WebVisible, a provider of local online marketing products and services, video capability was the fastest-growing website feature for small business advertisers over the past year. But if you want to take advantage of the fact that video will exceed 91% of global consumer traffic by 2014, then now is your chance.

Adding video to your company website isn’t simple; which is probably why you still haven’t done it. Besides developing a marketing plan for your video content, you need to shoot your video, edit it, and host it in a way that will hold an audience’s attention and inspire consumers to purchase your services or products. Here are three tools you’ll need to invest in to leverage video marketing successfully.

The Camera: Kodak PlayTouch Video Camera ($229.95)
The PlayTouch makes a great starter camera because shooting 1080p HD is simple with its touchscreen interface, on-camera editing software, a built-in USB arm, and a button for sharing your video to Facebook and YouTube. Plus, the PlayTouch has a microphone jack that will allow you to upgrade to stereo if you buy an external mic; a necessity if you want premium sound quality.

Upgrade: The Canon XF105 Professional Camcorder with a 10x HD Zoom lens. (Price TBA)

The Video Editing Software: Adobe Premiere Elements 9 Plus ($139.99) Whether you work with a Mac or a PC, Elements 9 Plus will automatically fix shaky footage, color, and lighting problems and balance audio–helping you make polished video without a degree in filmmaking. Add to that a library of effects, tutorials, and up to 20GB of online storage.

Also consider the Pinnacle Studio Ultimate ($99.99)

Upgrade: Magix Movie Edit Pro 17 Plus HD with 3D Video Editing ($99.99)

The Web Video Player/ Host: GravityLab Multimedia Bandwidth is the key to hosting video. Without enough your video will be choppy, or worse, crash. Publish your site using a video player that will host/store the video with an economical amount of bandwidth. Starting at $19.99 get an on-demand video hosting account with 500 MB of storage and 100 GB of bandwidth at GravityLab. Stream video to iPhone, Android, and BlackBerry devices for only 29.99/month.

Upgrade: Brightcove which offers detailed analytics and trend reporting. ($99 and up)

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.