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Craft A Pitch Deck That Will Get You Some Funding

Pitching an idea can determine the amount of funding, if any, your company receives. Here are 7 key components to include in a pitch deck.

Originally Published Nov. 27, 2016

In startup land, pitching is all the rage! Last fall, I co-starred on a show on ABC Family (now Freeform) called Startup U, and the one topic that got us a massive spike in viewership was fundraising. Everyone wants to know the secrets.

Here are the key components from my pitch deck that got my company funding from legendary venture capitalist Tim Draper.


When you are looking at the problem, you need to ask yourself two very specific questions:

  1. What is the problem that I am trying to solve?
  2. Do enough people also have this problem?

The answers to these questions alone will tell you if you are wasting your time seeking venture investment. Venture capitalists want to know that you are solving big problems.


What solution have you come up with for the problem you are attempting to solve, and is this the correct solution to solve it? You will know that by going out and testing the market. If enough people believe you are solving their problem, then you are headed in the right direction.

Market Size:

How big is the market opportunity? Venture capitalists want to know that you are going after a HUGE market. They want your solution to solve a problem for millions and millions of individuals. If your solution only solves a problem for a few people, it might make a great business, but it may not necessarily be ripe for venture capital investment.

Business Model:

Every VC wants to know how you will make money. Is it through revenue shares, advertising sales, or a freemium business model? Whatever the case may be, you need to have a plan for generating revenue.

Competitive Landscape:

Who are your competitors? How is your solution different from or better than theirs? If your answer is, “I have no competitors,” a VC will look at you as if you have two heads attached to your body.

Every company has competitors. They may not be direct competitors, but you should most certainly know who your competitors are.


This refers to growth. How many customers do you have? Are they paying customers? How much are they growing month-over-month?


Who makes up your team? Are they all qualified to work on the solution? Furthermore, do their skill sets overlap, or are they each contributing differently to the business? Also, how long did the team know each other before deciding to go into business together? These are very important factors that a VC will consider when investing.

Now, I say this all to say that this is not the be-all and end-all. There are many interpretations of this, but I can guarantee that if you go into your investor meeting with these items checked off, you are much more likely to leave with some form of financing.

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