June 30, 2022
Ray J Teases ‘Big Deal’ With Nissin Noodle Company Following Viral BET Awards Clip: ‘We Got Synergy’
“Naw. Yo, Ray, you ain’t eat at home?”
The shocking question was for singer and television personality Ray J after he was spotted ducking from sight and savoring what appeared to be a Nissin Food Cup Noodles during Sunday’s 2022 BET Awards.
Ray J attended the star-studded awards show at the Microsoft Theater in Los Angeles, and it was pretty clear that the 41-year-old entrepreneur needed a snack before showtime. It gave him just enough energy to cheer on his sister, recording artist, Brandy Norwood, when she smashed her rap verse onstage with Jack Harlow.
View this post on Instagram
A clip of the moment went viral, prompting the “Sexy Can I” singer to tease his 2.6 million Instagram followers Tuesday, June 28 that a “big” partnership with the noodle company was underway.
“Super excited about the future! Original Cup Noodles,” he captioned a portion of his video post.
In the video, Ray J said, “Just got off the phone with Cup Noodles,” while slurping on another cup of noodles.
“We got synergy. Big deal on the way,” he added.
View this post on Instagram
“WHO NEEDS A FORK TO ENJOY NOODS!??!?!,” the noodle company responded to the video.
Further details regarding the forthcoming deal have not yet been disclosed. But it’s no surprise that Ray J would jump at a business opportunity.
In a partnership with his sister, Ray J formed a beauty company, Hairtroniks, to manufacture premium products for men and women’s grooming, maintenance, and styling.
Back in 2017, Ray J closed a $31 million deal securing the launch of his electronics transportation company, now branded Raycon, a wireless audio brand, BLACK ENTERPRISE previously reported.
Let’s see what’s in store for this new noodle deal.