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Don’t Be A Relic: How To Maintain A Relevant Business

Here are four key tools to keep your business fresh and appealing during changing times.

Originally Published March 21, 2017

With emerging businesses developing each day, it’s imperative for entrepreneurs to maintain relevancy within the market space. Those who are reluctant to adapt often become relics within their field, but those who do rise to the top.

Below are four key tools to keep your business fresh and appealing during changing times.

Listen to your customers

One of the biggest mistakes most entrepreneurs make is ignoring current and future customers’ demands. Sharing a periodic survey with your clients allows you to collect data on your services, products, packaging, and more. The data can then be used to increase customer satisfaction and make the necessary improvements to meet the client’s needs better.


Out of fear, many companies believe that rebranding may damage brand loyalty when, in fact, it builds excitement and allows most businesses to re-engage with customers whom they’ve lost and also introduce the product to new clientele. Making slight changes to your website, staff uniforms, and packaging can potentially increase revenue.

Stay Personable

Social media engagement is essential to maintaining an active digital footprint; however, nothing replaces real-life interaction. Engaging in face-to-face communication with your clients is key to building true relationships and maintaining a relevant business.

Build Partnerships

Building relationships in business is key to longevity. Try nurturing relationships with mutually beneficial organizations to foster partnerships that could help you achieve success. Consider co-sponsoring events or cross-promoting businesses to increase visibility and earnings.

Do you have other suggestions for maintaining business relevance? We’d like to hear them. Please add all suggestions in the comments below.

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