Rihanna's New Business Venture Will Help Beauty and Styling Artists Land Employment
Black Enterprise Magazine July/August 2018 Issue

Rihanna signs with Roc Nation label

(Image: Facebook)

Fresh off the heels of her $25 million deal with Samsung to sponsor her upcoming album and tour, Rihanna has launched a new business venture that proves just how invested she is in providing career opportunities for those around her.

Joining forces with her managing partner Benouit Demouy, the pop star has founded a beauty and styling agency called Fr8me. The Los Angles-based firm will assist artists with landing jobs for commercials, editorial shoots, ad campaigns, and red-carpet gigs.

[RELATED: Rihanna Launches Collection of Temporary Tattoos]

“Hair, makeup, and styling play an important role in creativity,” the 27-year old tells The Hollywood Reporter. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”

So far, the award-winning singer already has a list of top-tier talent on her agency’s roster, including her long-time makeup artist Mylah Morales, celebrity wardrobe stylist Jason Bolden, and hairstylists Patricia Morales and Marcia Hamilton. As the agency looks to continue expanding its roster, the Roc Nation artist makes it clear that she’s also on the hunt to give new talent a shot at working in the industry.

“We are lucky enough to have some of the best artists at Fr8me,” she added. “But I also have a soft spot for finding new talent with extraordinary skills.”

In addition to the launch of the beauty and styling agency, Rihanna has also founded the photo agency ‘A Dog Ate My Homework,’ which already has a growing roster of top photographers, including Erik Asla and Deborah Anderson.

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