The Republican National Committee plans on spending $10 million to send hundreds of party workers to Hispanic, black and Asian communities to promote its brand among voters who overwhelmingly supported Democrats in 2012.
Committee chairman Reince Priebus announced that the RNC would be making strategic efforts to help the Republican party’s chances of winning the 2016 election including changes in debate moderators, hiring new staffers, and crowning a nominee earlier to avoid self-inflicted damage within the party.
“Mitt Romney was a sitting duck for two months over the summer,†Priebus said of the 2012 Republican nominee.
“It will include hundreds of people – paid – across the country, from coast-to-coast, in Hispanic, African American, Asian communities, talking about our party, talking about our brand, talking about what we believe in, going to community events, going to swearing-in ceremonies, being a part of the community on an ongoing basis, paid for by the Republican National Committee, to make the case for our party and our candidates.”