Adidas Offers James Harden $200 Million to Leave Nike
Black Enterprise Magazine September/October 2018 Issue

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According to reports, Adidas has offered James Harden of the Houston Rockets a 13-year, $200 million endorsement deal to leave Nike.

ESPN’s Darrell Rovell reports that the offer is “huge,” as it represents half of what the brand paid for 11 seasons as the league’s official supplier of uniforms, and that earlier this year, Adidas announced that it would not fight to renew its deal with the NBA, as Nike takes over after the 2016-17 season. Nike has until next week to match or beat the offer.

“We’ve invited James Harden to join Adidas,” Adidas spokesman Michael Ehrlich said in a statement. “We’re a brand of creators and he truly embodies what that means with his approach to the game, his look and his style on and off the court. He’s coming off a historic season where he won the scoring title and was voted MVP by his peers. His connection with fans is unparalleled and unprecedented and he can take the game, our brand and the industry to new heights.”

Harden hasn’t yet joined the likes of Michael Jordan or Kevin Durant with a sneaker of his own, but if he inks this deal, he’ll be in good company. Chicago Bulls’ Derrick Rose, a top earner on and off the court, landed a 13-year, $185 million deal with Adidas in 2010, with his shoe Rose ranking fourth ($40 million) in sales in 2014, behind Lebron James ($300 million.)

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.


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