In addition to playing football for the Seattle Seahawks, Russell Wilson is tackling the fashion world by introducing a signature clothing line.
Wilson, who is also the husband of Grammy-winning singer-songwriter Ciara, launched his own apparel called 3Brand. A preview of what is yet to come was given at a fashion show and opening of the new Rookie USA flagship store, according to a press release.
“Mind. Body. Soul. It’s a movement! @3BRAND Launch NYC Fashion Show,”@dangerusswilson tweeted.
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The couple’s children Sienna, Win, and Future (whose father is Ciara’s ex, rapper Future) slayed the runway in a video that was shared on Instagram. They strutted their stuff to model the new children’s clothing line, along with other pint-sized fashionistas.
According to reports, also on hand to model was Charly Martin V, child of former Seattle Seahawks wide receiver Charly Martin; Jet and Beau Alexander, nieces of Adrienne Bailon; Jonas, son of Emily B and rapper Fabolous, and other celebrity kids..
3Brand is “named after Russell Wilson’s close connection to the number three and his Seahawks number, is a mix of sport meets fashion, music and lifestyle,” according to the release. The 40-piece collection is for boys and girls who are ages 12 months to 20 and will be fully available in August.
Before the big show, For(bes) The Culture chatted with Wilson about 3Brand and why he created it.
“As a young kid, I used to dream about playing in the pros. I would do the Michael Jordan crossover move wearing his shoes. The biggest reason I wanted to create 3Brand was for my fans to have my gear and for them to be able to experience everything I’ve dreamed about,” Wilson said.
Three percent of 3Brand’s proceeds will be donated to the Why Not You Foundation. In the interview, Wilson said that he learned the importance of giving back from his parents.
3Brand’s Instagram can by found by clicking here.