Samuel Adams today announced that it will host its small business speed coaching and national “Pitch Room” competition in New York City.
Designed to provide high-impact advice and personalized mentoring, the events are part of Samuel Adams Brewing the American Dream, a micro-lending and mentoring program for small business owners working in food, beverage, craft brewing and hospitality.
Speed coaching will take place onÂ Monday, November 11th fromÂ 7:00 to 9:30 p.m. ESTÂ at The Dumbo Loft inÂ BrooklynÂ (155 Water St). Attendees will have the opportunity to participate in up to six 20-minute personalized coaching sessions with experts fromÂ Sam Adams, including brewer and founderÂ Jim Koch, as well as microlender Accion andÂ New YorkÂ area business experts.
Coaches will offer a range of expertise in graphic design, finance, e-commerce, ingredients sourcing, marketing and more, and participants are encouraged to come prepared with specific questions about challenges their businesses are facing. Admission is free, but registration is required at:Â https://samueladamsbtadny.eventbrite.com/.
Speed coaching immediately follows the Brewing the American Dream “Pitch Room,” a competition that ultimately helps participants hone and perfect the art of the sales pitch to potential retail customers. Food and beverage small business owners — including other craft brewers — will work withÂ Sam AdamsÂ employees and retailers to present and improve their sales pitches.
The judging panel will includeÂ Jim Koch, as well asÂ David Burke, American chef and restaurateur;Â Frank Sickelsmith, vice president of HMSHost Corporation;Â Michael Conese, vice president of Center Store Merchandising at Fairway Market; andÂ Gina Harman, CEO of Accion U.S. Network.
The winner, determined by criteria that include pitch quality, creativity and passion, as well as product viability, will receive a trip for two to Boston to participate in the finals where he or she will compete for a $10,000Â business grant, extended mentoring fromÂ Sam Adams, and the opportunity to pitch his or her product to national retail establishments.
The event, which will also be held at The Dumbo Loft, takes place fromÂ 5:00 to 6:30 p.m. EST. To learn more visitÂ http://bit.ly/pitchroom.