Samuel L. Jackson Signs On as First Celebrity Voice Of Amazon’s Alexa - Black Enterprise
Black Enterprise magazine Fall 2019 issue

Can’t get enough of Samuel L. Jackson? Well, now you will be able to hear his voice in your home or car on-demand via the Amazon Alexa.

Jackson, who is known for his signature profanity-laced phrases, is the first celebrity voice slated to be used in Alexa-themed devices. Amazon’s celebrity voice feature will cost an additional 99 cents and will be featured on Amazon’s home devices as well as Amazon’s new wearable line of earbuds, eyeglasses, and a ring. More celebrity voices are expected to be added in the near future. Users will have the option to utilize one of two different versions of Jackson’s voice: an explicit edition and a non-explicit one.

Amazon made the announcement on its blog about the newly added premium feature featuring the actor. “Actor and producer Samuel L. Jackson is the first celebrity voice we’ve created for Alexa using neural text-to-speech (NTTS) technology. Simply ask Sam to tell you jokes, information about the weather, set timers and alarms, play music and more—all with a bit of his own personality. You’ll be able to interact with Samuel L. Jackson, in explicit and non-explicit versions, later this year for $0.99.”

As reported on Amazon’s corporate site, the company also revealed it will soon start selling wireless earbuds, finger rings and prescription eyeglasses with its Alexa voice assistant built-in.

“Customers want their smart home technology to make everyday tasks easier, but not at the expense of spending their whole weekend, or hiring an expert, just to get everything set up,” said Daniel Rausch, Amazon Vice President, Smart Home. “We think customers will be delighted with what we have coming this fallmore ways to find smart home devices they can set up in minutes, new Alexa features that take the stress out of being away from home, and new products that help families enjoy great meals together or just have a little fun.”