4 Ways Search Engines Help Small Businesses

Consumers are turning to search engines to learn about local businesses, products, and services at a rate of 4 out of 5, according to online visibility experts at the marketing firm 23 Prime. This means having a local online presence is essential for attracting new customers.

If you own a soul food restaurant and your business name doesn’t pop up in search engine results, then how is someone to find you? Those patrons craving some soul food are going to go with the list of options that pop up on the screen and have received positive customer reviews. It’s crucial for you to be one of the options in customers local search results.

More than half, or 53%, of searchers click on the first result with abut 25% going to the second and third results. This  statistic highlights just how relevant it is to have your online presence search engine-optimized so that you have a better chance of reaching your target market when they’re looking for a local business like your. The closer to the top of the page your business information is, the more exposure you business gets.

Moreover, customers looking to buy locally, prefer for online search infrastructure to be pre-set and geared toward exactly where they are. They want search engine ads to be customized to their city, zip code, or immediate surroundings. More the reason for you business to employ top-notch SEO techniques to make sure your business listing is just a glance away after consumers hit “search.”

Experts at 23 Prime also report that 50% of people who make local searches on a phone visit a store within a day and 34% of tablet and desktop searchers do the same. Many local searchers visit a nearby location within a day means that businesses that appear in local search results are not only getting seen by consumers, but are also being visited by online searchers who converted to real customers. Meaning your business being easy to find online can substantially affect opportunities for sales and growth.