Management

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Secure Your Most Valuable Asset: Your Brand

When Homer Bair and his partner, Susan Kreitman, conceptualized a T-shirt and screen-printing venture on a beach in Jamaica, they had little inkling of its potential for international success. They collaborated with a group of Caribbean artists and, in 1987 created Cooyah Clothing. But, despite its cultural origins, Cooyah was a hard sell in Jamaica. To help them break into the local market, Homer’s brother Nigel stepped in. What ensued was reminiscent of the biblical saga of Cain and Abel.

10 Things to Ask Before Buying a Franchise

Like any investment, buying a franchise requires a significant amount of due diligence. Not even the best business opportunity comes with a guarantee, so an entrepreneur’s best defense is information. Andrew J. Sherman, a corporate and transactional lawyer, business school, law school professor and author of Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy ($29.70; AMACOM), recommended asking the following questions before cutting a check:

Eight Tips to Ward off Employee Theft

Since the beginning of the recession not only has fraudulent activity increased, but the amount of money lost to fraud has increased as well.

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